Marketing for small businesses may be a field that established companies allocate an entire department to. However, that does not mean that smaller businesses can’t effectively reach and maintain their consumer base. Smaller companies can build and sustain their brands through many strategies including online marketing and traditional strategies like billboards and printed ads.

Online marketing, which includes websites for businesses as well as social media profiles, is a key element of any small-scale marketing strategy for a business. A well-designed website will provide important details about your business, including your products and services. It also lists your address, operating hours prices, and contact information. A small business website could also be used as an online store, where you can sell products and services to consumers directly.

Small businesses can use traditional marketing strategies along with their online presence. Print ads in newspapers and coupon books, as well as participating in farmers markets and trade shows. One popular method to increase brand recognition is to team up with influencers. These are people who have a huge following on platforms such as Instagram or YouTube.

Having a clear and effective marketing plan is essential for any small-scale business. In fact, our research results reveal that the majority of small businesses plan to boost their marketing efforts throughout the year. Email and Facebook were the two tactics for giggrafter marketing which yielded the highest ROI on investment. Paid digital ads and content marketing completed the top 5. In contrast, direct mail SMS marketing, and Twitter earned a lower return on investment.